I’m an ECD at McCann Lima. I started my career as a copywriter in 2012, and today I lead teams with the same obsession I had back then: finding great ideas and making them happen.
My creative perspective has been shaped by Spain, Argentina and Peru. Throughout my career, I’ve worked with brands such as Coca-Cola, Nestlé, PUMA and BBVA, as well as brands woven into everyday life in Peru, including Inca Kola, Sublime, RIMAC and Bembos.
Together with the team at McCann Lima, I worked on “The Thousand Sponsors of Muni,” which won a Grand Prix at Cannes Lions 2026. My work has also been recognized at Clio Awards, The One Show and El Ojo de Iberoamérica. In 2022, Forbes Perú named me one of the country’s 50 most creative people.
hugoelespuru2@hotmail.com
+51 965641434